There are creative people and there are strategic people, but it is hard to find individuals with the ability to be outstanding at both.
Lisa is one of these individuals. Her passion, enthusiasm and ability to learn and understand the business needs then deliver sound strategies with great creative execution truly separates Lisa from other marketing professionals.
I have known Lisa for over 15 years and during this time I have hired her to deliver great marketing solutions in creative ways with successful results for companies including MasterBrand Cabinets, Therma-Tru Doors and Style Crest.
For over 7 years Lisa has been an important, vital, and multi-dimensional partner to me and my businesses. She listens while seeking to stretch my thinking, provides practical solutions while encouraging aspirational planning, and is a resourceful problem solver. She doesn’t just throw out the big idea and leave you to figure out how to make it happen – she wants to make it happen with you. And she wants to make sure we’re all having fun while we’re doing it.
Go-organize.com is a relatively new home organization and storage furniture e-commerce brand that needs to come across to consumers as being as good as, ideally better than, established retail giants offering comparable products. Key to accomplishing this is presenting our products in a high-quality fashion on our website and in our ads.
Lisa has provided photo styling strategy and direction for over a dozen photo shoots crossing multiple product types and she has been invaluable in keeping us current in terms of consumer and design trends. As a result, each shoot has delivered images which are fresh, on-trend and present our products in a quality fashion that compares favorably with every major retailer.
I’ve had the opportunity to work with Lisa in a few different settings. Lisa brings strong marketing fundamentals, flexibility and (sometimes most important) fun to addressing visual, branding and other marketing challenges for clients. I highly recommend her.
I’ve been fortunate to represent a number of leading B2B & B2C brands during my professional career and with every move I have relied upon Lisa and her team to bring industry insight, fresh out of the box thinking and quality work that drove results.
Lisa’s energy, passion and enthusiasm for great marketing set her apart from others and is why I value her as a trusted partner in driving success.
I think Lisa’s value is summed up well by a statement I’ve heard from her many times…“My job is to make you look good!” She has certainly delivered on that promise for me and don’t doubt that she could deliver the same for others.
Lisa proves time and time again that she and her team understand their business partner’s needs as well as the end user’s needs. She has a great way of incorporating a deep understanding of her partner and their brand value proposition into the marketing plans and designs she generates. The results she has provided us have been some of the best ideas we’ve ever implemented.